A product/application is a very precious and cherished asset for a company in today’s digital era. If we create an analogy of application with a baby, then this won’t be an exaggeration. So in process of defining the need and finding a company who can develop turn a product idea into reality becomes the most challenging job.

If you are a person, who is unsure whether to outsource or develop your product in-house, then you must visit this link. 

One of the best judging criteria should be what is the product development methodology/approach followed by the company to analyse, understand and develop the given problem set, in form of an application/software/product requirement.

Alike, our fellow companies, we too follow standard practices and procedures to analyse and then develop the given client requirement. So, what sets us apart from them? Why should we be chosen over them?

Apart from factors such as Code quality, Project Delivery timelines, Affordability, After sales support and credible portfolio, what is the most important point which is generally kept abstract from the client, which can help you determine your next IT outsourcing agency?  That factor is, the approach of the agency developing and building any feature/ project/ module/ product.

Every client must ask how the agency is planning to launch develop the product. And if the answer you receive is not in the simple terms and full of technical jargons, sugar-coated with language fluency, then you must be cautioned.

But first thing, what is the standard practice followed to complete and deliver the project.

Product Development Methodology

Now understanding what is that secret sauce that we follow in our company for the client’s requirement.

[Note: One must not confuse the below points with the above points as they are the standard process, starting from onboarding the client to delivering the project but the points mentioned are the thought process involved in solving those requirement, especially during development phase.]

Approach For Developing And Building Any Feature/Project/Module/Product.

  1. First, Make It Work.
  2. Then, Make It Easy.
  3. Afterwards, Make It Fast.
  4. Atlast/Parallelly Make It Pretty. ( Depending upon the requirement and project complexity )

 

Product Development Approach and Strategy

 

Now let’s understand each one of them in detail. For the brevity of the article, we have kept it short and simple. But for each step, there is much more thought process and procedures are followed to accomplish the task in hand.

  1. First, Make It Work.
    • We initially focus on building a base. We identify, solve and resolve the bottleneck and complex areas/features which may become a hindrance and delay the process of development. Our prime focus is to develop an MVP or a working prototype for that feature/module whichever can help the client reach to the target audience. Though MVP will be suitable to gain early traction for any product.
  2. Then, Make It Easy.
    • Now we focus on how the developed product can be made easy to use for the end-user keeping all functionality intact. The product now must be flawless to use. Use of simple words instead of tech jargons and making UI simple for a product, which can easily be interpreted by the end-user.
  3. Afterwards, Make It Fast.
    • Now, we focus on how to optimize the product in terms of usage. Product optimization is required, for its speed, easiness, efficiency & overall functionality up-gradation and at this stage, we use technical methods to identify and overcome the optimization challenges.
  4. At last/Parallelly Make It Pretty.
    • Once we are fulfilled by above three the last one should be how to make it more UI/UX efficient. But this doesn't mean in above three UI/UX should be neglected. UI/UX though are very subjective terms for many clients and thus use standard principles of design to accomplish the task

One of the most important product development principle followed by us, in developing a product is:

Be cognizant of when as developer, we are asking the customer/end-user to think too much to use the product. This thinking curve to adopt the product should be very narrow, so that it becomes easy for client’s end-user to learn and embrace product easily and efficiently. 

All the above steps are very core thinking process of each and every developers at our company, and we take every features requirement very seriously and apply the methodology to give the best outcome for our clients.